 Remember, you want unbiased information, so make sure the SWOT Analysis was not prepared by the company itself. Instead, look for a SWOT Analysis from an impartial publisher, such as Marketline (available through Business Source Complete).
 Remember, you want unbiased information, so make sure the SWOT Analysis was not prepared by the company itself. Instead, look for a SWOT Analysis from an impartial publisher, such as Marketline (available through Business Source Complete).
Enter your company's name into the search box, select "SWOT Analysis" under Publication Type, then Search.
You can often discover SWOT Analyses by using a company's SEC form 10-K (annual report). See especially Section 1A. Risk and Item 7. Management Discussion.

