This research guide is designed for students enrolled in Dr. Rapp's Principles of Marketing (MKTG 230) course. Use the navigation at the top to identify and locate resources that are essential to completing this project. As always, if you need help with library resources, please email or schedule a research appointment!
Working together in teams, students will develop a "new to the marketplace" product for a publicly traded U.S. company. The new product should be more sustainable or socially responsible. Each team will develop a marketing plan for their new product, which will include a description of the new product and its pricing strategy, distribution strategy, and promotional strategy (including an advertisement, brochure, and/or website). Teams will present their marketing plans at the end of the semester. Following the outline below, each team will include the following in their marketing plan:
I. Executive Summary
II. Environmental Analysis, including the following:
III. Organizational Strategy Information
IV. Marketing Objectives
V. Marketing Strategies, including the following: